The Astro Care brand system
Everything needed to represent Astro Care Home Health Inc. consistently — logo, color, typography, voice, and production-ready assets. Guiding Care Forward.
- Logo system
- Color
- Typography
- Voice
- Downloads
Official Logo
The primary logo pairs the ribbon “A” mark with the Manrope wordmark, the “HOME HEALTH INC.” descriptor in Primary Teal, and the tagline “Guiding Care Forward.” Use the full-color version on light surfaces and the white version on navy or photography.
Clear Space & Minimum Size
Maintain clear space around the logo equal to at least the height of the ribbon mark. Keep it free of competing text, graphics, and edges.
Minimum sizes: the icon should never appear below 24px, and the full lockup should never appear below 120px wide to preserve legibility.
Incorrect Logo Usage
Color Palette
Primary Teal
Deep Teal
Deep Navy
Off White
Slate
Gradient Usage
The signature Teal → Navy gradient (used in the ribbon mark) is reserved for accents, the logo, and focal moments. Flow it diagonally, teal to navy — never reverse or introduce off-palette hues.
Use gradients sparingly as subtle accents, not for large fills or body text backgrounds. Keep the navy-dominant, teal-accent balance that defines the premium Astro Care look.
Guiding Care ForwardTypography
Wordmark
Aa
Manrope — Bold / ExtraBold. Reserved for the logo wordmark and brand lockups.
Headings
Aa
Space Grotesk — Bold. Used for page and section headings across the site.
Body
Aa
Inter — Regular / Medium. Used for all body copy and UI for maximum readability.
Icon Usage
Product and UI icons use a consistent line style at 16, 20, or 24px. The ribbon mark is the only brand icon — choose the color variant with the strongest contrast for its background.
Brand Voice
Compassionate
We speak with genuine warmth. Every word should feel like it comes from someone who truly cares about the patient and their family.
Trustworthy
We are clear, accurate, and never over-promise. Clinical credibility and honesty build the confidence families rely on.
Reassuring
We reduce anxiety. Language is calm, plain, and human — never cold, clinical jargon that distances the reader.
Forward-looking
We pair heart with technology. Our tone is modern and optimistic, guiding people confidently toward recovery.
Loading Animation
The ribbon mark breathes inside a spinning teal ring as the signature loading state — used for route transitions and initial load. It respects reduced-motion preferences.
